Designing systems of meaning —
where strategy meets beauty.

Brand identity, visual systems, and art direction for founders, studios, and fast-growing companies — and for everyone who believes that meaning is the most powerful form of design.

All Stars

Brand system and communication design for a retail fashion platform. A modular brand identity system designed for retail and lifestyle brands across digital, social, and in-store touchpoints.

Service and Offer
Brand System & Visual Identity Brand Communication Art Direction
Sector
Retail Fashion Lifestyle Brands
Focus
Motion & Rhythm AI-Assisted Visual Design

L Beauty Mosaic

Logo and brand identity for a cosmetic studio redefining transformation. A brand identity system built around transformation, individuality, and the dialogue between handcrafted art and technology.

Service and Offer
Logo & Brand Identity Visual Identity System Art Direction
Sector
Beauty & Aesthetics Cosmetic Studio
Focus
Transformation & Alchemy AI-Assisted Motion Design

SMART

Brand identity and verbal system for an online English studio. A generative visual system built through code — translating learning, rhythm, and exploration into motion.

Service and Offer
Brand Identity Verbal Identity Art Direction
Sector
Education EdTech
Focus
Exploration & Learning Code-Based Motion Design

About

I’m Tanya Lupashku — a brand designer and art director with over 20 years of experience shaping brands that think clearly and move with purpose.

My work sits at the intersection of strategy and beauty. I design systems of meaning that help ideas grow, connect, and last. Whether working with founders, studios, or fast-growing teams, the focus is always the same: clarity, coherence, and the quiet power of design that makes sense.

I work independently or assemble a team to fit the project. 1509designs is my creative practice — based in London, working with clients across Europe and the US.

Let's Work Together